DNA Response & Amazon
A former Amazon.com executive is promising to bring Amazon’s state-of-the-art expertise in e-commerce and fulfillment services to direct response television (DRTV) advertisers and other DR marketers. Since his new company uses Amazon’s actual warehousing and fulfillment system, the promise is not an empty one.
Last summer, Ranjit Mulgaonkar, 53, left a job as director of business development and partner strategy for Amazon’s e-commerce services to become founder and CEO of DNA Response Inc. Also leaving Amazon to launch the new company as co-founder and vice president of business development was Josh Nelson; co-founder Dana Mulgaonkar joined the team as vice president of business operations.
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